Foundations

Photography

Natural macro textures — warm wood, cool ice and water. Organic and material, never tech cliché, echoing the warm (marron / beige) and cool (bleu) palette.

Direction

Walnut wood grain Ice and water texture

Do & don't

Do — natural materials, macro detail that reveals grain and structure, restrained and true-to-life colour drawn from the warm and cool palette.

Don't — stock-photo people, tech gadgets and devices, or saturated filters and heavy grading.